Tagwise

Terms & Conditions

Effective date: 14 September 2026 Version: 1.4

These Terms & Conditions ("Terms") govern your access to and use of Tagwise (the "Service"), operated by InsightFlow (InsightFlow B.V.), registered in the Netherlands, Chamber of Commerce (KvK) no. 42121902, registered address Marnixstraat 161, 1015 VN Amsterdam, Netherlands ("we", "us", "our").

Please read these Terms carefully. They limit our liability and allocate risk. By accepting these Terms you agree to be bound by them.

1. Acceptance of these Terms

You accept these Terms by taking an affirmative action that we present at the point of use — for example, by clicking "Generate Report" (or a similarly labelled control) where that action is accompanied by notice that it constitutes acceptance, or by ticking an acceptance box. You must accept these Terms and our Privacy Policy before generating your first report. If you do not agree, do not use the Service.

We record the date, time, and version of the Terms you accepted.

2. Definitions

  • "Container" means a Google Tag Manager container, and any exported configuration file thereof, that you upload to or connect with the Service.
  • "Report" means the assessment, findings, scores, and recommendations generated by the Service.
  • "Corrected Container" means any modified container configuration file the Service generates for you, where such a file is offered as part of a paid package.
  • "Content" means the Reports, Corrected Containers, and all other outputs of the Service.

3. The Service

The Service analyses the configuration of a Container and produces a Report identifying potential issues and recommendations. Where a paid package expressly includes it, the Service may additionally generate a Corrected Container that you may export and import into your own GTM environment.

The Service analyses your Container's configuration within your browser. It assesses configuration only; it does not test, verify, or guarantee live tag-firing behaviour, data accuracy, or performance in any production environment.

4. Eligibility and your authority

By using the Service you represent and warrant that:

a) you are at least 18 years old and using the Service for business/professional purposes; b) you have the full right, authority, and all necessary permissions to upload the Container and to act upon the Content, including any authorisation required from the Container's owner or your client; and c) the Container and any data within it do not infringe any third party's rights, and you are responsible for any personal data or code contained in it.

You are solely responsible for the contents of any Container you upload.

5. The Report is informational only — no professional advice

The Report is provided for general informational purposes only. It is generated by automated analysis and does not constitute professional, legal, technical, financial, or compliance advice, and is not a substitute for review by a qualified professional. We do not warrant that the Report is accurate, complete, current, or suitable for your particular circumstances. Any reliance you place on the Report is at your own risk.

6. Corrected Containers — critical risk allocation

This section is important. Read it carefully. It applies only where a Corrected Container is actually provided to you as part of a paid package.

Any Corrected Container is generated automatically and is provided "as is". Modifying a GTM container can affect analytics, advertising, conversion tracking, and other tags, and can result in loss of data, loss of tracking, misconfiguration, or unexpected behaviour.

You acknowledge and agree that:

a) you must import any Corrected Container into a separate GTM workspace, review it, and use GTM's Preview mode to test it thoroughly before publishing to any live environment; b) you are solely responsible for reviewing, testing, approving, and publishing any changes, and for maintaining your own backups of your original Container; c) we are not responsible or liable for any breakage, loss of data, loss of tracking, loss of revenue, misconfiguration, downtime, or any other consequence arising from your use, import, or publication of a Corrected Container or from any action you take based on the Content; and d) publishing changes to your GTM environment is entirely your decision and within your control.

7. Your responsibilities

You are responsible for: backing up your original Container before making changes; independently reviewing and testing all Content before relying on or publishing it; ensuring any changes comply with applicable law (including privacy and consent requirements) and with your and your clients' policies; and all activity under your account.

8. Packages, pricing, and payment

We offer paid packages as described on the Service. Prices, features, and package contents are as shown at the time of purchase and may change for future purchases. Payments are handled by Paddle, which acts as the Merchant of Record and seller of record for your purchase: you enter into the payment transaction with Paddle, agree to Paddle's buyer terms at checkout, and Paddle collects and remits any applicable VAT or sales tax. Prices are shown inclusive of VAT where applicable, as indicated at checkout. You remain responsible for any other taxes that may apply to you.

9. Digital content, immediate performance, and right of withdrawal (EU consumers)

The paid Content is digital content supplied without a tangible medium and is delivered to you immediately upon purchase.

Where you are a consumer with a statutory right of withdrawal, you expressly request that we begin performance (generation and delivery of the Content) immediately upon purchase, and you acknowledge that you thereby lose your 14-day right of withdrawal once performance has begun. You confirm this at checkout.

Except where required by mandatory law, and given the immediate delivery of digital content, all sales are final and fees are non-refundable. Nothing in this section affects mandatory consumer rights that cannot be waived.

Payments are processed by Paddle as merchant of record, and refunds and withdrawals are handled under Paddle's Refund Policy and Buyer Terms. See our Refund Policy for details and how to make a request.

10. Intellectual property

We and our licensors own all rights in the Service, including its software, design, and the format and methodology of the Reports. Subject to your compliance with these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable licence to use the Content generated for you for your own business purposes and those of your clients. You may not copy, resell, or redistribute the Service itself, or reverse-engineer, scrape, or create derivative competing products from it.

11. Acceptable use

You agree not to: use the Service unlawfully or in breach of any third-party rights; upload malicious code or content you are not authorised to upload; attempt to gain unauthorised access to the Service or its systems; overload, disrupt, or circumvent the Service or its security; or use the Service to build or train a competing product.

12. Third-party services

The Service works with Google Tag Manager but is not affiliated with, endorsed by, or sponsored by Google LLC. "Google Tag Manager" and "Google" are trademarks of Google LLC. Your use of Google products remains subject to Google's own terms. We are not responsible for third-party services, including your GTM account, hosting, or payment provider.

13. Disclaimer of warranties

To the maximum extent permitted by law, the Service and all Content are provided "as is" and "as available", without warranties of any kind, whether express or implied, including any implied warranties of merchantability, fitness for a particular purpose, accuracy, or non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or that the Content will be accurate or complete.

14. Limitation of liability

To the maximum extent permitted by applicable law:

a) we shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, goodwill, tracking, or business, arising out of or relating to the Service or the Content, even if advised of the possibility;

b) our total aggregate liability arising out of or relating to the Service or these Terms shall not exceed the greater of (i) the total fees you paid to us for the Service in the three (3) months preceding the event giving rise to the claim, or (ii) EUR 50.

Nothing in these Terms excludes or limits our liability where it cannot lawfully be excluded or limited, including liability for intent or gross negligence (opzet of bewuste roekeloosheid), for death or personal injury caused by our negligence, for fraud, or under mandatory statutory provisions including applicable data-protection and consumer law. If you are a consumer, your mandatory statutory rights are not affected by these Terms.

15. Indemnification

To the extent permitted by law, you agree to indemnify and hold us harmless from any claims, liabilities, damages, and reasonable costs (including legal fees) arising from: your Container and its contents; your use of the Content, including any changes you publish to a live environment; your breach of these Terms; or your violation of any law or third-party right.

16. Suspension and termination

We may suspend or terminate your access to the Service at any time if you breach these Terms or where reasonably necessary to protect the Service or other users. You may stop using the Service at any time. Provisions that by their nature should survive termination (including sections 5, 6, 10, 13, 14, and 15) will survive.

17. Changes to these Terms

We may amend these Terms from time to time. The version applicable to a given purchase or report is the version you accepted at that time. Material changes will be notified through the Service or by email where appropriate, and will apply to your continued use after they take effect.

18. Governing law and disputes

These Terms are governed by the laws of the Netherlands. Disputes shall be submitted to the competent court in the Netherlands, without prejudice to any mandatory rights you have as a consumer to bring proceedings in, or benefit from the laws of, your country of residence. Consumers in the EU may also use the European Commission's Online Dispute Resolution platform at ec.europa.eu/consumers/odr.

19. General

If any provision of these Terms is found invalid or unenforceable, the remaining provisions remain in full effect and the invalid provision will be replaced by a valid one that most closely reflects its intent. Our failure to enforce any right is not a waiver. You may not assign these Terms without our consent; we may assign them to an affiliate or successor.

20. Contact

InsightFlow B.V. — contact@insightflow.nl — Marnixstraat 161, 1015 VN Amsterdam, Netherlands — KvK 42121902.